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Promote your business

» The words that sell
It is vital that you get attention fast. If you don't get attention fast your offer will not get read.

» The marketing secret every child knows
Regular, repeated mailings are the way to create big predictable results. When you mail every 30 days for a year you will cause a dramatic growth in your business.

» Effective email marketing for your business
Email or electronic mail has changed the way buyers reach out to customers.

» Direct mail - A thing of the past?
For many Realtors, direct mail is a staple of their to-do lists.

» Go Viral! Marketing that is
Viral Marketing also known as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company.

» Know when to send in your press release
Press releases should target either general interest or special interest media.

» Five monster tactics for demonic viral marketing
Does marketing your start-up company petrify your checkbook?

» Numbers don't lie
Throughout any sales process advertising took place somewhere along the line to convert a prospect into a customer.

» Use your time and dollars wisely on advertising
As a business owner, every dollar you spend is a dollar right out of your pocket.

» Postcard newsletters attract new business
Combine a postcard with a newsletter and you create a new way to reach prospects!

» Vinyl banner as a powerful marketing tool
Vinyl banner is one of the most important advertising medium that is used at present.

» Get affordable - even FREE - targeted advertising in magazines
By choosing magazines that focus on your best potential customers, you almost guarantee your ads will be successful.

» How to use PR to build your business
Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.

» Creative ways to make your press release work
Never before has there been so MUCH media. Internet, cable, satellite, and new low-power TV add to the already staggering number of radio stations, newspapers, and magazines.

» Power promotion with low-cost classified ads
Classified ads are the world's number one cheap way to advertise.

» Customers: The key to successful marketing
How well do you know your customers?

» 4 easy ways to get free marketing exposure
Are there really ways you can get valuable marketing exposure without spending any money?

» Get personal - Letters vs. direct mail
One of the reasons direct mail works is the personal aspect.

» Present a slice of life
One of the most effective ways to make a commercial is to present a slice of life.

» Publishing special reports and ebooks at no cost
So you'd like to start publishing special reports and ebooks to use as marketing tools and to sell as products.

» Print advertising - Knowing what to put in your ads
So you've decided to run a print ad in your local newspaper.

» How to get others to market your product or service for you
Marketing can be expensive and most small business owners don’t have big marketing budgets. So looking for targeted ways to get free marketing exposure is a great solution.

» Does your marketing pass this 10-point test?
Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test.

» A marketing lesson from TV's The Apprentice
Advertising and marketing are creative disciplines. That's one reason I love being a part of the marketing industry.

» Marketing effectively to more than one audience
What's a small business owner to do if they have more than one audience to market to?

» How to market effectively even if no one understands what you do
So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry?

» Determining market effectiveness even if you didn't track
What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don’t know what worked and what didn’t.

» Do I have to be a good writer to market my own business?
Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer?

» Fond of autoresponders? Write 'em right!
Autoresponders are one of the most popular forms of marketing today. The reason for this is a simple one: they work.

» Send out a quiz
Sales letters often get low response. That's expected. An average sales letter may get less than one percent response while three percent has the sales crew doing back flips.

» Compelling trade show displays make compelling companies
Trade shows increase awareness about your products, showcase your services and enhance your image among your competitors and potential customers: in all a very powerful way to increase your sales.

» Cheap ways to promote your business
There are plenty of cheap ways to promote your business: especially if you make connections with other businesses in your area.

» 7 questions to ask before you advertise
Most business owners and managers keep a fairly close eye on their marketing budgets.

» Small business marketing magic
Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash.

» Spice up your banner or sign
Boring signs and banners often get boring results. Spice up your sign for better results.

» Market with phone calls
Sometimes people forget that a phone call can be just as effective as the Internet or e-mail. There are a few simple guidelines that can make your phone call more productive.

» Three letter autoresponder follow-up
A woman told me this week, "Your advertising is wasted if you don't follow-up on your leads."

» Evaluating your event
It is important to do your evaluation/assessment of the event while the details are fresh in your mind.

» Getting a flood of referrals from one event
The second most important thing next to staging a world-class event is the front and back-end promotion.

» Pass out your own CD's
Consider recording and distributing your own CDs.

» Five ways to cut ad costs
Advertising and marketing are two of the most expensive and necessary parts of running a business.

» Easy PR with radio
Some of the easiest PR to get is from radio.

» 3 elements to a deal-sealing classified ad
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens—no, hundreds—of perspective buyers swamping your e-mail inbox with offers.

» Warning! The person doing your marketing may not even know how to market themselves
As a business advisor I work with clients helping them gain visibility within their market.

» How to get your service, product, or idea on TV news - for FREE!
Few things in media are as powerful as television exposure.

» Four things you must do to get classified ads that sell!
You've heard the old saying, "It takes money to make money." They might as well include "It takes BIG money to make big money." The local furniture store that always has a TV commercial on the evening news may be spending a million dollars or more each year to get those ads.

» Success story: Homemade postcards
Maria has a marketing method that is almost too cheap and simple to be true--but it works. She loves to take photos of places she visits and has turned her hobby into a forceful marketing campaign.

» Get people to pass you around
No doubt you have heard of viral marketing. Just like a common cold, it involves having people pass an idea or product from one person to the next.

» Rent a mailing list
Marketing almost always works better when it is tightly targeted. And you can't get much more targeted than a good mailing list.

» Neighborhood newspaper ads
It used to be that a small business' best low-cost advertising bet was radio. Radio is still quite affordable in many communities, but ad rates have gone through the roof in many others.

» Marketing with postcards
To be successful, your marketing plan needs to have two essential things. First, it must get attention.

» Marketing magic: More money in less time
Which is more precious: time or money? If you could have an ample supply of either, but not both, which would you choose?

» Quest for press: News release Q & A
A lot of business people assume that a writing and sending press release is a totally appropriate form of advertising for their business, without really giving it much thought.

» Full-color postcards
Postcards are the direct marketer's ace in the hole.

» How to call radio talk shows
Just about every city has several radio talk shows. Many feature programs covering all kinds of community and business issues.

» How to save money on ads ... By bartering
We all know that a successful business requires advertising...and that can be expensive. We also know that owning your own business can mean a very tight budget.

» Write a great classified ad
Classified ads are a cheap and powerful way to market just about any businesses. From your local paper, to trade journals, to ezines and web sites, classified ads offer you a myriad of ways to target specific groups of prospects.

» Get free promotion through your industry trade publication, newsletter, or web site
Will you get more response from an article in Business Week or a blurb in an industry newsletter? Many people who have experienced both say they get far better response from being mentioned in their industry trade publication, ezine, or web site.

» Get featured on local news without spending a dime
Your local TV news is one of the most trusted, most heeded voices in the media today.

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Latest money articles

» Controlling the price changes in futures markets
The lock-limit is one way that the markets can be controlled.

» How much will price changes effect stock trading?
Price elasticity is an economics term that refers to the way that price changes of stock can affect the demand for that stock.

» Large volume trading in steps
Program trading is a term that is also used in at least two different (though similar) meanings.

» How many stock options are available?
Open interests are not a feature of all stock market trades. In fact, open interests are calculated based on options and futures trades.

» Protect your portfolio from large losses
If you are worried about the stock market, then you might want to consider portfolio insurances.

» Insure your investment without limiting returns
Are you looking for a way to trade on the stock market without having to deal with all of the risks?

» Regional funds explained
Increase your portfolio diversity with funds from other regions.

» What is a derivative?
Invest in commodities without buying the commodities themselves.

» What is an option?
An option is an agreement that a commodity or stock will be available for purchase at a set date.

» Should I always pay a commission when buying mutual funds
There are three main types of mutual funds when it comes to commissions.

» Find the lowest risk investment portfolio
If you're trying to find a good investment portfolio, then you may want to look at the Treynor measure.

» The difference between PAX World Funds and The World Funds
The first type is purchased through the company PAX, and these funds focus on socially responsible companies.

» The Alpha factor explained
A new method of differentiating between different investments.

» How good is your planned investment
A company prospectus is a legal document that has been filed by the company that you might be thinking about investing in.

» How do I find the best investment advisor?
If you're looking for the best investment advisor for you, you should make sure that you pay attention to the type of investments that that advisor usually recommends.

» How to find the best full-service stockbroker - ask questions
Before you decide who you should choose for your full-service stockbroker, make sure that this is the best option for you financially.

» Investing in commodities
Investing in commodities is not too hard to do - the real problem comes in when you are trying to decide which commodities you should invest in, and when it is better to buy or sell a particular product.

» Don't wait to get your retirement payments!
If you're looking for an annuity, there are a variety of different annuities to choose from.

» Multisector bond funds explained
If you are looking to invest in bonds, but you are not sure that you want to deal with making all of the purchases on your own, bond funds might be the right option for you.

» Private annuity explained
The biggest difference between a regular annuity and a private annuity is that private annuities take place between two individuals, instead of between an individual and an insurance company.

» Avoid estate taxes with a life insurance trust
If you're looking for another way to insure yourself with a life insurance policy that will avoid any taxes after your death, then you should look into getting a life insurance trust.

» What is a Section 1035 policy exchange?
Don't lose insurance money when you change policies.

» Who should consider annually renewable term life insurances?
If you're looking for a good insurance policy, then you should probably take a good look at your financial situation, and at what you can count on being your situation in the future.

» Death benefit only plan explained
If you need life insurance, but you are not able to afford the regular price for life insurance, then you might want to look into a death benefit only plan.

» How to save money on your homeowner's insurance
In the case of homeowner's insurance, the most common way to reduce the amount of money that you will be paying each month is to increase your deductible.


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