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Promote your business
» The
words that sell
It is vital that you get attention fast. If you don't get attention
fast your offer will not get read.
» The
marketing secret every child knows
Regular, repeated mailings are the way to create big predictable
results. When you mail every 30 days for a year you will cause a dramatic
growth in your business.
» Effective
email marketing for your business
Email or electronic mail has changed the way buyers reach out
to customers.
» Direct
mail - A thing of the past?
For many Realtors, direct mail is a staple of their to-do
lists.
» Go
Viral! Marketing that is
Viral Marketing also known as Viral Advertising is a marketing
technique used to build the public awareness of one’s product or
company.
» Know
when to send in your press release
Press releases should target either general interest or special
interest media.
» Five
monster tactics for demonic viral marketing
Does marketing your start-up company petrify your checkbook?
» Numbers
don't lie
Throughout any sales process advertising took place somewhere
along the line to convert a prospect into a customer.
» Use
your time and dollars wisely on advertising
As a business owner, every dollar you spend is a dollar right
out of your pocket.
» Postcard
newsletters attract new business
Combine a postcard with a newsletter and you create a
new way to reach prospects!
» Vinyl
banner as a powerful marketing tool
Vinyl banner is one of the most important advertising medium
that is used at present.
» Get
affordable - even FREE - targeted advertising in magazines
By choosing magazines that focus on your best potential customers,
you almost guarantee your ads will be successful.
» How
to use PR to build your business
Everyone knows the value of free publicity. And given the opportunity,
most businesses would jump at the chance to have a news article written
about them, or to be covered by TV and radio stations.
» Creative
ways to make your press release work
Never before has there been so MUCH media. Internet, cable,
satellite, and new low-power TV add to the already staggering number of
radio stations, newspapers, and magazines.
» Power
promotion with low-cost classified ads
Classified ads are the world's number one cheap way to advertise.
» Customers:
The key to successful marketing
How well do you know your customers?
» 4
easy ways to get free marketing exposure
Are there really ways you can get valuable marketing exposure
without spending any money?
» Get
personal - Letters vs. direct mail
One of the reasons direct mail works is the personal aspect.
» Present
a slice of life
One of the most effective ways to make a commercial is to present
a slice of life.
» Publishing
special reports and ebooks at no cost
So you'd like to start publishing special reports and ebooks
to use as marketing tools and to sell as products.
» Print
advertising - Knowing what to put in your ads
So you've decided to run a print ad in your local newspaper.
» How
to get others to market your product or service for you
Marketing can be expensive and most small business owners don’t
have big marketing budgets. So looking for targeted ways to get free marketing
exposure is a great solution.
» Does
your marketing pass this 10-point test?
Good marketing, whatever form it takes, always meets certain
criteria. That's what makes it good. The following 10-Point checklist
will help you determine if your marketing passes the test.
» A
marketing lesson from TV's The Apprentice
Advertising and marketing are creative disciplines. That's
one reason I love being a part of the marketing industry.
» Marketing
effectively to more than one audience
What's a small business owner to do if they have more than
one audience to market to?
» How
to market effectively even if no one understands what you do
So how do you effectively market your product or service when
one knows anything about them because you're in a new and emerging industry?
» Determining
market effectiveness even if you didn't track
What if you've done a variety of marketing activities over
the past year, but you did not establish any way to track the response?
Now you don’t know what worked and what didn’t.
» Do
I have to be a good writer to market my own business?
Many of the most effective low-cost marketing strategies require
writing. What can a small business owner do if they're not much of a writer?
» Fond
of autoresponders? Write 'em right!
Autoresponders are one of the most popular forms of marketing
today. The reason for this is a simple one: they work.
» Send
out a quiz
Sales letters often get low response. That's expected. An average
sales letter may get less than one percent response while three percent
has the sales crew doing back flips.
» Compelling
trade show displays make compelling companies
Trade shows increase awareness about your products, showcase
your services and enhance your image among your competitors and potential
customers: in all a very powerful way to increase your sales.
» Cheap
ways to promote your business
There are plenty of cheap ways to promote your business: especially
if you make connections with other businesses in your area.
» 7
questions to ask before you advertise
Most business owners and managers keep a fairly close eye on
their marketing budgets.
» Small
business marketing magic
Once upon a time, in 1969, there was a young woman who had
a dream of starting her own company. She had ideas, talent and work ethic
to spare but what she didn't have was cash.
» Spice
up your banner or sign
Boring signs and banners often get boring results. Spice up
your sign for better results.
» Market
with phone calls
Sometimes people forget that a phone call can be just as effective
as the Internet or e-mail. There are a few simple guidelines that can
make your phone call more productive.
» Three
letter autoresponder follow-up
A woman told me this week, "Your advertising is wasted
if you don't follow-up on your leads."
» Evaluating
your event
It is important to do your evaluation/assessment of the event
while the details are fresh in your mind.
» Getting
a flood of referrals from one event
The second most important thing next to staging a world-class
event is the front and back-end promotion.
» Pass
out your own CD's
Consider recording and distributing your own CDs.
» Five
ways to cut ad costs
Advertising and marketing are two of the most expensive and
necessary parts of running a business.
» Easy
PR with radio
Some of the easiest PR to get is from radio.
» 3
elements to a deal-sealing classified ad
Have you ever wondered why your perfectly fine classified ad
fails to attract the attention you desire? There should be dozens—no,
hundreds—of perspective buyers swamping your e-mail inbox with offers.
» Warning!
The person doing your marketing may not even know how to market themselves
As a business advisor I work with clients helping them gain
visibility within their market.
» How
to get your service, product, or idea on TV news - for FREE!
Few things in media are as powerful as television exposure.
» Four
things you must do to get classified ads that sell!
You've heard the old saying, "It takes money to make money."
They might as well include "It takes BIG money to make big money."
The local furniture store that always has a TV commercial on the evening
news may be spending a million dollars or more each year to get those
ads.
» Success
story: Homemade postcards
Maria has a marketing method that is almost too cheap and simple
to be true--but it works. She loves to take photos of places she visits
and has turned her hobby into a forceful marketing campaign.
» Get
people to pass you around
No doubt you have heard of viral marketing. Just like a common
cold, it involves having people pass an idea or product from one person
to the next.
» Rent
a mailing list
Marketing almost always works better when it is tightly targeted.
And you can't get much more targeted than a good mailing list.
» Neighborhood
newspaper ads
It used to be that a small business' best low-cost advertising
bet was radio. Radio is still quite affordable in many communities, but
ad rates have gone through the roof in many others.
» Marketing
with postcards
To be successful, your marketing plan needs to have two essential
things. First, it must get attention.
» Marketing
magic: More money in less time
Which is more precious: time or money? If you could have an
ample supply of either, but not both, which would you choose?
» Quest
for press: News release Q & A
A lot of business people assume that a writing and sending
press release is a totally appropriate form of advertising for their business,
without really giving it much thought.
» Full-color
postcards
Postcards are the direct marketer's ace in the hole.
» How
to call radio talk shows
Just about every city has several radio talk shows. Many feature
programs covering all kinds of community and business issues.
» How
to save money on ads ... By bartering
We all know that a successful business requires advertising...and
that can be expensive. We also know that owning your own business can
mean a very tight budget.
» Write
a great classified ad
Classified ads are a cheap and powerful way to market just
about any businesses. From your local paper, to trade journals, to ezines
and web sites, classified ads offer you a myriad of ways to target specific
groups of prospects.
» Get
free promotion through your industry trade publication, newsletter, or
web site
Will you get more response from an article in Business Week
or a blurb in an industry newsletter? Many people who have experienced
both say they get far better response from being mentioned in their industry
trade publication, ezine, or web site.
» Get
featured on local news without spending a dime
Your local TV news is one of the most trusted, most heeded
voices in the media today.
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» Controlling
the price changes in futures markets
The lock-limit is one way that the markets can be controlled.
» How
much will price changes effect stock trading?
Price elasticity is an economics term that refers to
the way that price changes of stock can affect the demand for that
stock.
» Large
volume trading in steps
Program trading is a term that is also used in at least
two different (though similar) meanings.
» How
many stock options are available?
Open interests are not a feature of all stock market trades.
In fact, open interests are calculated based on options and futures
trades.
» Protect
your portfolio from large losses
If you are worried about the stock market, then you
might want to consider portfolio insurances.
» Insure
your investment without limiting returns
Are you looking for a way to trade on the stock market
without having to deal with all of the risks?
» Regional
funds explained
Increase your portfolio diversity with funds from other
regions.
» What
is a derivative?
Invest in commodities without buying the commodities themselves.
» What
is an option?
An option is an agreement that a commodity or stock
will be available for purchase at a set date.
» Should
I always pay a commission when buying mutual funds
There are three main types of mutual funds when it comes
to commissions.
» Find
the lowest risk investment portfolio
If you're trying to find a good investment portfolio,
then you may want to look at the Treynor measure.
» The
difference between PAX World Funds and The World Funds
The first type is purchased through the company PAX,
and these funds focus on socially responsible companies.
» The
Alpha factor explained
A new method of differentiating between different investments.
» How
good is your planned investment
A company prospectus is a legal document that has been
filed by the company that you might be thinking about investing
in.
» How
do I find the best investment advisor?
If you're looking for the best investment advisor for
you, you should make sure that you pay attention to the type of investments
that that advisor usually recommends.
» How
to find the best full-service stockbroker - ask questions
Before you decide who you should choose for your full-service
stockbroker, make sure that this is the best option for you financially.
» Investing
in commodities
Investing in commodities is not too hard to do - the
real problem comes in when you are trying to decide which commodities
you should invest in, and when it is better to buy or sell a particular
product.
» Don't
wait to get your retirement payments!
If you're looking for an annuity, there are a variety
of different annuities to choose from.
» Multisector
bond funds explained
If you are looking to invest in bonds, but you are not
sure that you want to deal with making all of the purchases on
your own, bond funds might be the right option for you.
» Private
annuity explained
The biggest difference between a regular annuity and
a private annuity is that private annuities take place between
two individuals, instead of between an individual and an insurance
company.
» Avoid
estate taxes with a life insurance trust
If you're looking for another way to insure yourself with
a life insurance policy that will avoid any taxes after your death,
then you should look into getting a life insurance trust.
» What
is a Section 1035 policy exchange?
Don't lose insurance money when you change policies.
» Who
should consider annually renewable term life insurances?
If you're looking for a good insurance policy, then
you should probably take a good look at your financial situation,
and at what you can count on being your situation in the future.
» Death
benefit only plan explained
If you need life insurance, but you are not able to afford
the regular price for life insurance, then you might want to look
into a death benefit only plan.
» How
to save money on your homeowner's insurance
In the case of homeowner's insurance, the most common
way to reduce the amount of money that you will be paying each
month is to increase your deductible.
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